Keune Hair Cosmetics
Keune Hair Cosmetics
The ultimate spa-like experience

So Pure hair fragrance

Vegan, refillable, and reusable

Our So Pure range redefines beauty. Each product is not just a cosmetic but a conscious choice.

The refillable range is naturally-derived, gluten-free, silicone-free, sulfate-free*, without artificial dyes**, cruelty-free and vegan. You’ll use less plastic*** without even having to think about it.

Buy 2 So Pure products in the salon and receive a limited edition So Pure Hair Fragrance.

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*Only shampoos
** Except the Cool range
***57% less plastic per ml, based on six 400ml pouches compared to former 250ml So Pure bottles.

Discover So Pure


Buy a refillable pump bottle once, then switch to refill pouches. You’ll use less plastic*** without even having to think about it.


So Pure formulas use upcycled sugar beet. Using what’s already there doesn’t just reduce waste, but also has a nourishing and beautifying effect on the hair. That’s a win-win.


Concentrated shampoos and conditioners. Use less, get more? With these products: absolutely.

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Our Signature So Pure Scent

Now as a hair fragrance

Uplifting top notes
  • Fig Leaf

  • Bergamot

  • Gooseberry

Heart notes
  • Jasmine

  • Green Tea

Base notes
  • Soft Clay

  • Amber

  • Cosy Cashmere

Something for everyone

The So Pure range consists of 4 product lines.

Keune Hair Cosmetics
Keune Hair Cosmetics


Shampoo, Conditioner

Blonde, gray, silver, or lavender hair? Keeping it cool is key. Literally. That’s why Cool products contain powerful purple pigments, which neutralize brassiness and refresh silver tones. Cool also contains acai berry extract, which is super rich in antioxidants and helps protect hair against oxidation and color fading.

Keune Hair Cosmetics
Keune Hair Cosmetics


Shampoo, Conditioner, Mask

When the thirst is real, reach for our Restore line to instantly quench dry, damaged hair. Packed with prickly pear extract, these products deeply hydrate each strand from the inside out. For hair that looks good and feels even better.

Keune Hair Cosmetics
Keune Hair Cosmetics


Shampoo, Conditioner

Oily scalp? Product build-up? Worried about pollution? Clarify products deeply cleanse without stripping. How it works? Detoxifying pomegranate helps remove dirt and product build-up. And our anti-pollution technology helps protect hair against pollution by preventing too many pollution particles from sticking to the hair.

Keune Hair Cosmetics
Keune Hair Cosmetics


Shampoo, Conditioner, Mask

So Pure Polish is your hair solution for frizz and fly-aways. As the name implies, these products polish hair until smooth. On top of that, they shield against humidity, so you can trust that hair won’t frizz, even during the sultriest of days. Infused with chia seeds, Polish also delivers much needed moisture to frizz-prone hair, helping shape and define it.

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